Whatchamacallit Boutique has been conducting business for over two decades while being the premier dress store for all of your special occasion dresses & accessories. Our extensive evening wear department offers everything from beautiful cocktail dresses to elegant evening gowns. We are here to help you find the perfect social occasion, prom, or bridal dress that you’re searching for. As the largest prom dress store in Texas and the southwestern United States, we have the selection you’re looking for with over 20,000 dresses in stock. When searching for prom you will be greeted by our professional and friendly staff and have the freedom to browse through our showroom which features thousands of gorgeous gowns and dresses from many of the finest designers around the world. Experience the same kind of trusted fashion advice that red carpet celebrities receive from their own personal shoppers in two convenient locations—Dallas and Fort Worth.

On top of our selection, we are known for our amazing customer service and styling techniques. We receive customers from all over the United States searching for the perfect look with the best selection that can only be found at Whatchamacallit. We have amazing stylists at our two great locations who are ready to help you find the dress of your dreams. The owners want each customer to have a fairytale experience when they enter the store and have a shopping trip like no other. Visit us today to try on all of your favorite styles of the season from designers like Sherri Hill, Jovani Fashions, La Femme, Alyce, Madison James, Morilee, and many more. We also ship our 2023 prom dresses to nearly every corner of the world!